What have you observed with your daughters / granddaughters, nieces, etc.?
(Note the line about Mattel trying to market the doll in China; Chinese parents apparently regard Barbie as a waste of a child's time, a distraction from learning. Bet that's NOT the reason Barbie is fading in the U.S.!)
I think after 54 years, the Barbie (and Ken) dolls have become redundant products. Time for Mattel to create some new characters.
Mon, Feb 3, 2014 7:11pm
Right, Pizza. We still have Ken and Barbie reading news on local TV. ;)
In any case, somebody is showing his age with the original post. Barbie items today are only a small part of Mattel's total business. Besides, they survived the loss of the Burp Gun just fine (and that was when that product was a big deal for them).
Tue, Feb 4, 2014 9:04am
If you sold Ken and Barbie as an app, I bet their sales would bounce right back... No one, not even children, plays with "things" anymore.
Tue, Feb 4, 2014 9:20am
No Ken/Barbie for my daughters...but they do love making Rainbow Loom bracelets.
One analyst pointed out in the call that the hottest toy of the year was the Rainbow Loom, which was high on innovation but low on technology. How can Mattel respond to that?
"As we look particularly at Fisher-Price and Barbie, for example, we need to amp up the innovation," Stockton responded. "What's clear to us is the landscape is changing."
If Mattel wants to survive, the company needs to change with the times... either update their Barbie or create something new and innovative... or go bankrupt.
Tue, Feb 4, 2014 9:59am
"If Mattel wants to survive, the company needs to change with the times... either update their Barbie or create something new and innovative... or go bankrupt."
You're not paying attention, Earl. They did. Years ago.
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