Southbound I-495 bridge open, NB still closed



WDEL Blog: Allan Loudell

Crisis for Mattel: Barbie doll sales plummet

Another cultural shift underway?

Sales of Barbie dolls have gone down sharply.

What have you observed with your daughters / granddaughters, nieces, etc.?

(Note the line about Mattel trying to market the doll in China; Chinese parents apparently regard Barbie as a waste of a child's time, a distraction from learning. Bet that's NOT the reason Barbie is fading in the U.S.!)

From CBS News Money Watch---


http://www.cbsnews.com/news/as-sales-plunge-can-barbie-stay-relevant/

Posted at 3:04pm on February 3, 2014 by Allan Loudell

<- Back to all Allan Loudell posts



Comments on this post:

mrpizza
Mon, Feb 3, 2014 6:56pm
I think after 54 years, the Barbie (and Ken) dolls have become redundant products. Time for Mattel to create some new characters.

billsmith
Mon, Feb 3, 2014 7:11pm
Right, Pizza. We still have Ken and Barbie reading news on local TV. ;)
In any case, somebody is showing his age with the original post. Barbie items today are only a small part of Mattel's total business. Besides, they survived the loss of the Burp Gun just fine (and that was when that product was a big deal for them).

kavips
Tue, Feb 4, 2014 9:04am
If you sold Ken and Barbie as an app, I bet their sales would bounce right back... No one, not even children, plays with "things" anymore.

EarlGrey
Tue, Feb 4, 2014 9:20am
No Ken/Barbie for my daughters...but they do love making Rainbow Loom bracelets.

One analyst pointed out in the call that the hottest toy of the year was the Rainbow Loom, which was high on innovation but low on technology. How can Mattel respond to that?

"As we look particularly at Fisher-Price and Barbie, for example, we need to amp up the innovation," Stockton responded. "What's clear to us is the landscape is changing."


If Mattel wants to survive, the company needs to change with the times... either update their Barbie or create something new and innovative... or go bankrupt.

billsmith
Tue, Feb 4, 2014 9:59am
"If Mattel wants to survive, the company needs to change with the times... either update their Barbie or create something new and innovative... or go bankrupt."

You're not paying attention, Earl. They did. Years ago.


Add your comment:
Attention: In an attempt to promote a level of civility and personal responsibility in blog discussions, we now require you to be a member of the WDEL Members Only Group in order to post a comment. Your Members Only Group username and password are required to process your post.

You can join the WDEL Members Only Group for free by clicking here.
If you are already a member but have forgotten your username or password, please click here.

Please register your post with your WDEL Members Only Group username and password below.
Username:
Password:
Comment:
 










Copyright © 2014, Delmarva Broadcasting Company. All Rights Reserved.   Terms of Use.
WDEL Statement of Equal Employment Opportunity and Outreach