WDEL Blog: Allan Loudell

Taco Bell invading Mickey D's breakfast turf; McDonald's moving to extend breakfast hours---What is this American love-affair with breakfast?

You might have heard the news that Yum Brands' Taco Bell is preparing to launch its national breakfast menu in late March, spearheaded by something called a "Crunchwrap" designed to appeal to Taco Bell's fan base of younger men. Plus, Taco Bell will keep breakfast available until 11 a.m., currently a half hour later than McDonald's breakfast-to-lunch transition time.

But wait a minute! This morning I read McDonald's plans to keep breakfast going past 10:30 a.m. --


Will someone please explain to me: What is this American love affair with breakfast, particularly fast-food breakfast?

Who wants all that grease? Long before we heard about all the health concerns, I just never understood.

For me, dry cereal is fine. A couple of times a year, I might eat pancackes / hotcakes / waffles.

But greasy bacon, potato cakes, eggs. Really? I don't get it.

Bluntly, I'd much rather have lunch for breakfast -- salad, cold pizza (plain cheese, or mushrooms & veggies, no sausage!), soup, whatever. Am I alone? (Although a few people on our morning crew here at WDEL are known to eat get up very early in the morning!)

But really, I just can't understand: Waiting in line at a Wawa, as people pick up their greasy muffin or a bagel with an egg and/or ham and/or bacon, plus smokes! Or donuts from a Dunkin' Donuts.

Of course, if people want to fill up on greasy breafast food, it's their business. But, when I'm driving cross-country, it sure is discouraging to still find only breakfast food after ten. Or to go to some restaurant at Noon time Sunday, and find a brunch menu. Ugh!

Now if the U.S. were like Sweden, where I could get a wonderful lingonberry yogurt and smoked herring for breakfast...

P.S. If I sound like a contrarian on a variety of things, yes, I confess, I am. And you can imagine how much more isolated I was living and working in the South - Memphis - for a decade! Grits? I'd rather starve!

Posted at 8:04am on February 25, 2014 by Allan Loudell

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Comments on this post:

Mike from Delaware
Tue, Feb 25, 2014 8:28am
Allan: Cereal is play food. All carbs and sugar. In an hour I'd be hungry again, kind of like eating Chinese food -heh heh. Cereal is a great snack food to munch on while watching TV if you want something sweet.

The morning meal is called Break Fast we've fasted since the night before, so we're breaking that fast with the morning meal. Eating a solid breakfast is a good thing. You're right the typical breakfast meal is loaded with fat, grease, and yes carbs and sugar [those pancakes you enjoy as well as the toast, English Muffin, Bagle, not to mention the pancake syrup and jelly]. Sausage, Ham, Steak, Cheese and Eggs though are protein. So actually it's actually fairly well balanced depending on what you eat.

My wife makes her version of the Sausage, Egg, and Cheese McMuffin each morning for me [other than the occasional trip to Mickey D's for the real thing]. Her version consists of: Sausage [Chicken Sausage - Italian Sausage not the Breakfast version - that she grills in a pan with water on the bottom of the pan so the sausage isn't greasy], Egg [Egg Beaters], and Cheese [Low Fat] McMuffin [Whole Wheat English Muffin] using Smart Balance instead of butter to cook the eggs and "butter" the muffin. It is quite good and isn't a sacrifice at all to eat unlike many other "healthier" foods.

When I uas younger sure, I'd eat left over pizza for breakfast, but a salad for breakfast, NEVER. No thanks on the fish thing for breakfast, be it herring, sardines, salmon, or flounder, or calimari UGH.

Mike from Delaware
Tue, Feb 25, 2014 8:33am
In the words of Vinny, from the movie My Cousin Vinny, What's a Grit?

My wife is from the South and loves her grits. No thanks. I tried them [to make her happy] and they have no taste at all unless you add butter, or bacon, or eggs or something else, so might as well eat a Sausage, Egg, and Cheese McMuffin - haha !

Allan Loudell
Tue, Feb 25, 2014 8:48am
I probably should've conceded in my original post a fundamental bias:

Eggs, obviously a fundamental component of many U.S. breakfasts.

I HATE eggs. Haven't had any since the age of three or four. Definitely before kindergarten. Nothing about them appeals to me: Taste, looks, odor. Frankly, I'll never understand people who object to the odor from some seafoods, but don't have a similar problem with eggs. Frankly, the odor reminds me of something else we won't get into here.

Of course, I understand eggs are incorporated in many other foods. But, as an example, I can't eat a potato salad, if I see or taste any egg.

Once, at station volunteer function in Memphis, I prepared omelettes for a couple of days. People loved 'em; I never tried even a small piece of one...

Now a different kind of egg - fish roe, caviar - wonderful! I guess I really am partial to things from the sea...

Allan Loudell

Tue, Feb 25, 2014 11:48am
MFD - Your problem with grits is obvious - you need hot sauce. Nothing adds flavor without fat or calories like a good habanero sauce.

For lunch today I'm looking forward to rice with El Yucateco Chile Habanero sauce - I usually make my own sauces, but this one is not too bad for a store-bought one.

Mike from Delaware
Tue, Feb 25, 2014 1:37pm
Dunmore: Thanks for the advice, maybe that habanero sauce would help.

Wed, Feb 26, 2014 7:28am
Give me bacon or give me death!
Bacon - it's not just for breakfast anymore.
We hold these truths to be self-evident - that all men deserve bacon.

Sorry, bacon is my one vice. I don't drink much. I've never smoked a single cigarette of any type. I watch how much red meat I eat. But bacon? I could eat it at every meal. You don't know what you're missing.

Mike from Delaware
Wed, Feb 26, 2014 8:05am
Shawn: Preach it brother !

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