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It's the final countdown to Black Friday, and a lot of deals are already live. We've already covered the best early tech Black Friday deals, best early Black Friday savings on fashion and beauty and some of our top Black Friday savings for home to help you get started.

To help you optimize your shopping strategy, we rounded up all the best early sales and listed the brands and retailers alphabetically, sorted by category. Check back often as we'll be updating this post regularly.

Major retailers

AmazonWe'll be covering the best deals on Amazon every day from now until Black Friday. If you want to jump right in yourself, check out Amazon's Gold Box page.

Apple: Second Generation AirPods are discounted on Amazon with the standard case for $134.00 from $159.99 and wireless charging for $164.99 from $199. Plus AirPods Pro are $234.98, originally $249.99.

Bed Bath and BeyondFrom smart home and electronics to kitchen essentials and holiday decor, Bed Bath and Beyond has released tons of early Black Friday steals you can grab before the big day.

Best BuyBest Buy is kicking off Black Friday early with hundreds of deals across departments. Whether you're looking for a brand new TVa laptop or a gaming console, there area lots of deals live now at Best Buy.

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GamestopGamestop is kicking off early Black Friday deals with savings on the Xbox One and Playstation 4.

JC PenneyUse the code 4HOLIDAY for 25% off any purchase of $100 or more.

Kohl'sBlack Friday savings start online at Kohl's first thing Nov. 25, so be sure to check back for some of our top picks.

Lowe'sLowe's has rolled out hundreds of Black Friday deals, from appliances to tools and smart home and bath.

Macy's: Black Friday savings at Macy's include over 50% off a Black & Decker Air Fry Toaster Oven or nearly $80 off a classic Michael Kors tote.

NordstromNordstrom Black Friday savings start on Nov. 27, but the retailer is offering a sneak peek at some of the upcoming deals -- like $50 off Topshop's Carly Coat and over 60% off The Tag 27 Tote from Marc Jacobs.

OverstockDuring Overstock's full week of Black Friday deals, you'll get free shipping and up to 70% off thousands of items. Keep checking back since the brand is also featuring daily doorbuster deals and flash sales.

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Target: Target is rolling out tons of early Black Friday sales you can shop right now, including up to 50% off headphones$100 off video game consoles and $50 off the Fitbit Versa 2.

The Home DepotFrom up to 35% off select tools, storage and accessories to 40% off appliances, Home Depot is featuring thousands of early Black Friday savings.

Walmart: Early Black Friday savings are in full swing at Walmart, with hundreds of products across electronics, home, video games and toys at steep discounts already.

WayfairYou'll get early access to what Wayfair is calling their Black Friday Blowout, which features up to 80% off furniture, home decor, rugs and much more. 

Fashion and beauty

AdidasYou can already shop tons of Black Friday deals at Adidas, with huge savings on some of their most popular styles. We're looking at $20 off the brand's signature Stan Smith Shoes.

AlalaSave on some of the chicest activewear with 25% off sitewide using code BLACKOUT.

Ban.doYou'll be able to take 30% off the entire site through Dec. 2, making for the perfect opportunity to stock up on some of the cutest gifts and stocking stuffers.

BodenUse code H7N3 for 30% off (plus free shipping and returns) at this family-friendly clothing brand.

Bombas: Take 20% off sitewide with code HOLIDAY20 to save on a pair (or two) of these cult-favorite socks.

BonobosThe men's clothing brand is offering 30% off sitewide, so there's no better time to snag a pair of the brand's beloved chinos.

Charlotte TilburyTake 30% off selection of the brand's beloved products and holiday bundles.

eBagsSave up to 70% on high-quality luggage and travel accessories. Use code EXTRA for an additional 50% off sitewide, though some exclusions apply.

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FossilUse code INTHEBAG to take advantage of Fossil's Black Friday savings, now through Dec. 1, with some products offered at 50% off their original price.

FryeGet up to 50% off classic styles during the beloved boot brand's Black Fryeday Sale.

Kate SpadeDuring Kate Spade's Friends-Giving Sale, use code GOBBLE50 for 50% off select handbags and wallets.

Lucky BrandTake 50% off everything sitewide, with a 40% discount also taken on shoes, now through Nov. 30.

NikeBlack Friday sales don't officially start until Nov. 28 at Nike, but right now you can take 20% off sale styles with code WINSTREAK.

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NisoloNow through mid-December, Nisolo is offering various discounts with the code GOODTIDINGS, including 20% off best-selling styles.

Peach & Lily: Peach & Lily, the beauty retailer that specializes in K-beauty, is offering 30% off sitewide with code PEACH2019 with some exclusions.

Perry EllisThe luxe menswear brand is offering 40% off sitewide during their Black Friday Preview, going on now.

The Body ShopTake 40% off sitewide, 50% off seasonal items and 25% off the brand's huge selection of gifts now through Dec. 4.

The North FaceThe North Face wants you to be extra-warm this winter, offering 25% off select items online through Cyber Monday.

Sam Edelman: 30% off select items with code SAMSGIVING.

Soko GlamThe beauty retailer, which stocks cult favorites like Then I Met You and CosRX, is hosting a 30% off sitewide sale with code SGBF19.

State Cashmere: For some cashmere goodies, head on over to State Cashmere and you can get 25% off your entire order with the code 2019THX25.

TomsUse code THANKFUL for 30% off any item now through Dec. 2. 

Tech, gaming and toys

Amazon DevicesAs expected, Alexa-enabled devices like Echo Dots and Fire Tablets are already seeing early discounts.

Beats by DreSnag over-ear noise canceling Studio3 headphones for just $279.95, down from $349.95.

Bose: Score a Home Speaker 300 for $199 or the larger Home Speaker 500 for $299. Both are eligible for free Prime shipping and feature Alexa.

CASETiFY: Use code FILMYBIG for 15% off one item, 25% off two or 30% off three items.

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EargoYou can get the EargoNeo for $500 off on Amazon.

Google: Save $200 on the Pixel 4and 4 XL across all colors.

Insignia: Get a 32" Fire TV Edition HD TV for just $99.99 on Amazon.

Lenovo: ThinkPads of all shapes and sizes are seeing strong discounts ahead of the doorbusters, which will drop on Thanksgiving.

LEGOBlack Friday deals officially kick off on Nov. 25 at LEGO. Expect to see big savings on sets perfect for holiday gifting,

Motorola: While the new RAZR isn't on sale, Motoral is marking down the Moto Z3, G6, G6 Play, Z4, Motorola One and many other phones.

OlloclipGet 60% off on almost every product sitewide.

OSMO: Save up to 30% off STEM and play infused sets that pair with tablets like the Apple iPad or Amazon's Fire tablets.

PopSocketsAs part of PopSocket's early doorbuster blowout you can take 20% off sitewide with code EARLY20.

PhoneSoapTake 30% off the entire product line from their online store.

SamsungThe tech giant has started tons of deals early. One of our favorite finds? The 128GB Galaxy S10e for $549 -- $200 off it's original price, and you get a pair of Galaxy Buds for free.

Shop DisneyTake up to 40% off in nearly every category, from stuffed animals to action figures, slippers, costumes and even pins.

Sony: Get an unlocked Xperia 1 smartphone for $799.99 or pair it with the class leading WH-1000XM3 headphones for just $899.99

Home and health

23andMe: Take $100 off 23andMe's best-selling Health + Ancestry Service.

Allswell: Get 20% off all mattresses with the code GIVETHANKS through Nov. 25.

AncestryTake $40 off the AncestryDNA® kit through Nov. 27.

Bear Mattress: Take 25% off your purchase and receive two free Cloud Pillows with the code GIFT through Nov. 30.

BirchUse code BF200 for $200 off a new Birch mattress, a brand well-loved for their use of natural and organic materials.

Birch LaneFurniture and decor website Birch Lane is hosting a blowout sale for Black Friday, with discounts of up to 80% off through Nov. 27. You'll save on everything from coffee tables to ottomans and even sofas and sectionals.

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BrooklinenOne of the Internet's favorite bedding brands, Brooklinen is offering 20% off sitewide this Black Friday.

CasperAmong our top bed-in-a-box mattress brands, Casper is offering 10% off any mattress order with code BEFOREBF until Nov. 27.

Cocoon by SealyNot only will you get 25% off your purchase of any Chill Mattress, you'll also receive a free DreamFit Sheet Set and two DreamFit Pillows.

Joss & MainTake up to 80% off sitewide now through Dec. 4. This includes up to 80% off rugs, 75% off beds and headboards and up to 70% off big-ticket items like sofas.

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Hayneedle: This Black Friday at Hayneedle, accent chairs and table styles are up to 50% off, outdoor patio sets are up to 35% off and even Christmas trees are seriously discounted. Plus, there's free shipping for all orders over $49.

HelixUse the code BF100 for $100 off any mattress purchase and two free Dream Pillows.

Mattress FirmNow through Nov. 29, snag a king mattress for the price of a queen, and a queen mattress for the price of a twin, with savings of up to $600.

NectarTake $100 off any mattress purchase and receive two free Memory Foam Pillows.

Primary GoodsTake $10 off any purchase of $99 or more with code DREAM10, $30 off your purchase of $149 or more with code DREAM30, $100 off your purchase of $299 or more with code DREAM100 and $200 off your purchase of $449 or more with code DREAM200.

Purple: Save up to $400 during Purple's biggest Black Friday mattress sale ever.

SmokoAn online brand devoted to making the internet a cuter place, Smoko is hosting daily deals every day this week.

The Company StoreUse code BLKFRIDAY19 for 20% off items sitewide, with special discounts like 50-75% off select bedding, 50-75% off select apparel and up to 75% off home furniture.

World MarketTake 40% off almost all furniture, and enjoy free shipping on all orders of $75 or more.

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Note: The prices above reflect the retailer's listed price at the time of publication.